TC Pho is more than just a place to enjoy authentic Vietnamese cuisine; it is a story of family, resilience, and the pursuit of a vision. Born from the desire to build something meaningful for my family, TC Pho began in Vietnam in 2013 with the goal of providing not just job security, but a legacy that could be passed down through generations. As a family-run business, the heart of TC Pho is rooted in the values of togetherness, dedication, and the sharing of our heritage through food.

The Essence of Pho

Pho, the iconic Vietnamese noodle soup, represents more than just a meal. It symbolizes comfort, warmth, and tradition. At TC Pho, we strive to capture this essence in every bowl we serve, combining carefully selected ingredients with time-honored recipes that have been passed down through generations. Each bowl of pho is crafted with care, using aromatic herbs, slow-cooked broths, and tender cuts of meat, ensuring that every spoonful reflects the rich culinary traditions of Vietnam.

A Vision for the Future

The vision for TC Pho extends far beyond a single restaurant. It is about creating a brand that transcends borders, bringing the authentic flavors of Vietnam to new communities while maintaining the highest standards of quality and tradition. After years of refining the business model and building a strong foundation in Vietnam, I handed the operation to my sister and mother, allowing me to pursue a dream that has been with me since my youth—expanding the brand in Australia.

Australia represents opportunity, stability, and the chance to share our beloved family recipes with a wider audience. The long-term goal for TC Pho is not only to introduce the world to the true essence of pho but also to build a legacy that can flourish across continents. From a small family-run establishment in Vietnam to a recognized brand with multiple locations in Australia and beyond, TC Pho is on a journey to become a household name in Vietnamese cuisine.

Building a Brand, Building a Future

My personal journey mirrors the growth of TC Pho. The same perseverance that has driven me to establish a sustainable business in Vietnam now propels me to expand it in Australia. The short-term goal is to start small—a kiosk, perhaps, or a food stall at Paddy’s Market—but the long-term vision is much greater. I see TC Pho expanding into a franchise, with multiple locations in Sydney, Melbourne, Brisbane, and even back in Vietnam, serving as a bridge between cultures.

At the core of this vision is the belief that food brings people together. Through TC Pho, I hope to share not only the flavors of Vietnam but also the values of family, hard work, and resilience that have shaped me and my journey. Each location will offer a space where customers can experience the warmth and comfort of traditional pho, while also being a part of a story that spans two countries and a lifetime of ambition.

Looking Forward

In the next five to seven years, I envision TC Pho expanding beyond Australia, with locations across Asia and possibly Europe. Our goal is to become a recognized brand synonymous with quality and authenticity, where customers can rely on the same exceptional dining experience, no matter which location they visit. Beyond that, I hope to grow TC Pho into a publicly listed company, bringing it to new heights and solidifying it as a leader in the global Vietnamese cuisine market.

This is the journey of TC Pho—one that started with a family’s dream and is on its way to becoming a global brand, built on the values of tradition, dedication, and the pursuit of excellence.